IMPCT

You'vegottheangle.We'vegottheidea.

We turn the ad that works into a TV spot nobody forgets.

Book 30 minSee how we work
Our launch ad

We practiced what we pitch.

A smiling fighter pilot in the cockpit, high above the sea
The problem

Your ads sell.
They don't stick.
We keep your best angles.
We make them unforgettable.

The method

From your angle to your film.

Step 1

The angle

We start with what already sells.

Your running ads, your hooks, your selling points: we keep what works.

Step 2

The idea

We break the codes of your category.

In your industry, every ad looks the same. We spot the rule everyone follows, and we do the opposite. With AI, you see your film before we shoot it.

Step 3

The film

Shot for real.

Cinema gear, full crew, cast actors. You leave with your spot and its versions for every platform.

We shoot the real. We stretch the possible.

The shot as filmed: a banana held in both hands in the studio
The same shot once the idea comes to life: the banana becomes a weapon, the studio becomes a bank
What we shootWhat it becomes

A desert, another era, 10 sets in a single day: AI takes us where no shoot can go. Ideas we could never have shot any other way.

Book 30 min
What we deliver

One shoot, many deliverables.

One shoot, and your film runs everywhere: on TV, on YouTube and on social.

The long version

The spot

Written and shot for the big screen: TV, CTV (streaming TV like TF1+ and M6+), YouTube.

The short cuts

The versions

Short and vertical formats, several hooks, all from the same shoot.

Where your films run

  • TF1+
  • M6+
  • YouTube
  • Instagram
  • Facebook
  • TikTok
  • LinkedIn
  • Spot delivered within 1 week of the shoot
  • 30 s · 12 s · 6 s
  • 2 rounds of feedback
  • Results review at day 30
Packages

4 ways to work together.

Essential TV spot

Half a day of shooting, 1 location, up to 2 actors. 1 spot of 20 to 30 s and its 6 s cut, ready for TV.

Pilot

1 shoot day. A 30 s spot for TV and YouTube, with its 12 s and 6 s cutdowns. 3 versions for social, each with its own hook.

Campaign

2 shoot days. The 30 s spot with its 12 s and 6 s cutdowns, plus the TV delivery package, ready to send to the channel. 5 versions for social. 2 new versions at day 30, based on early results.

Season

1 shoot day per quarter. A new spot and 3 new versions every time.

Custom quote within 48 h.

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What we do

Advertising

  • TV & CTV spots
  • YouTube ads
  • Social ads
  • Creative concepts
  • Social versions
  • Outdoor & billboards

Production

  • Cinema shoots
  • Directing & casting
  • Executive production
  • AI previz
  • AI-enhanced sets
  • Launches & keynotes
The studio

One agency,one studio.

IMPCT is an ad agency born on film sets and raised on AI. It grew out of Venezance, a Bordeaux studio making brand films for major companies.

Our studio has shot for: Carrefour, Danone, La Banque Postale.

Arthur Bazin · Founder
IMPCT shoot outdoors: two cameras frame a seated speaker in front of the production tent
The IMPCT crew runs with a rail-mounted stabilizer to follow an actor in military gear
Sony FX6 camera on a slider, on an IMPCT shoot
IMPCT shoot outdoors: two cameras frame a seated speaker in front of the production tent
The IMPCT crew runs with a rail-mounted stabilizer to follow an actor in military gear
Sony FX6 camera on a slider, on an IMPCT shoot
Contact

When dowe start?

30 free minutes to audit what already works for you.You leave with a first idea. No strings attached.

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arthur@impct-agency.com